Day of Design

Shanliang Rice

Cutty Sark

The outlook on the Scotch whisky segment in India is masculine. It is traditionally an expensive drink that symbolizes achievement and success. Taali Creative has taken its brief to create an India relevant packaging and brought focus on the Cutty Sark spirit and personality. The symbology of the shield, ship elements have been emphasized so the brand does not lose its character in its effort to relate to a local market. Contrasting colours were used to create shelf presence and visibility. To hold, the pack has a texture created with UV varnish which deepens the idea of a stormy sea.

Seven Tea House

Tea Hall Brand, taking the image of spilling and scatterig tea freely and leisurely, the concept of tea brewing process, strong or weak, transformating unpredictably, as the element of tea painting while tasting tea. The casual charm of taking tea as ink and using finger as pen, sketching the expansive mind of tea hall family livng with the landscape. The original package design conveys cozy atmosphere, expressing the pleasant time of living the life with tea.

Han sip

Interest in health care has increased due to environmental concerns. This brand wants to give healthy rest to modern lifestyle people whose are not easy to take care of their health. Traditional Korean cafe provides fruits tea that especially grew in Korea. Putting honey into the tea instead of syrup , it is more Korean traditional way to enjoy tea time.

Zodiac Old Trees Tea

In the past five thousand years of Chinese history, tea has always considered to be “the taste of Chinese culture” as main beverage in our daily life. GuiDing Zodiac Old Tree Tea, is a Yunnan black tea. The designer extracted the special design elements in Chinese traditional twelve animals, and then combined with Chinese tea culture. Hollowed-cut packaging design and the colors the designer he used in each animal expressed people ancient zodiac tea trees. Outer packing used a certain kind of special paper material with very high quality.

Lambrusco

This design solution is aimed towards communicating the lively character of the product itself. Since Lambrusco wines are known for their sparkling and light sensation, the packaging strives to follow the same spirit by using light and airy graphic elements with an obvious Italian heritage, which makes it easy to identify the product's region of origin.