Day of Design

Boo

Germs will be frightened with this line of disinfectants. Pale colors on the package give the illusion that the germs are being erased, revealing the transparent part of the bottle with information about safety. Each product in the line has a unique germs design, because different germs live on different surfaces. This playful design element indicates that the products are from the children's category. Boo and germs are washed off the surface.

Amarico

Designers were approached by an Italian producer launching a new range of non-alcoholic aperitifs, Amarico. The goal was to create a logo and packaging design for this authentic Italian product. They decided to develop the design around the product's key qualities, the beverage's aromatic, creamy and Italian style, with citrusy notes of bitter orange and lemon, fresh and crispy with a harmonious after taste. New fonts and a set of elegant hand-made illustrations were created depicting botanical motifs and ingredients.

Green Boat Song

The packaging is for an agricultural product. It uses Klein blue in a large area to create professional atmosphere, reflect the quality of products and emphasize the brand feature of organic. Its main body adopts exquisite woodcut prints, depicting freely growing hens and breeding environment. Surrounding vines and flowers brings a sense of nature and purity. The layout of product information enriches the picture content, and at the same time, it also gives enough space to breath.

Pepsi Mom Handworks

This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.

Pepsi SHFW

Tazo Refresh

Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.