Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Fenyangwang

The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.

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Surplus Year After Year

It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.

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Jincaitou

The colored painting on the surface of the package design of Jincaitou series chooses dancing lion, jade RuYi and magpie, which represent "good omens" in Chinese culture, reducing cost while conveying an auspicious meaning. Combined with its excellent quality wine, it can satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.

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Himalaya Sheet Mask

Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya and Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements.

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Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

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China Red

Paying tribute to traditional Chinese culture, a series of design elements like the sea and mountain pattern, lines & cubes are integrated to create this new-classic masterpiece merging Chinese and Western culture. The red color acts like a cultural vector linking the past and the present. As a result, this bright and eye-catching packaging easily stands out.

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