Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
The colored painting on the surface of the package design of Jincaitou series chooses dancing lion, jade RuYi and magpie, which represent "good omens" in Chinese culture, reducing cost while conveying an auspicious meaning. Combined with its excellent quality wine, it can satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Continue readingHimalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya and Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements.
Continue readingThe Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.
Continue readingPaying tribute to traditional Chinese culture, a series of design elements like the sea and mountain pattern, lines & cubes are integrated to create this new-classic masterpiece merging Chinese and Western culture. The red color acts like a cultural vector linking the past and the present. As a result, this bright and eye-catching packaging easily stands out.
Continue readingThe main source of inspiration for this project was Japanese traditional cherry blossom viewing. Since Chandon has traditional and innovate brand spirit, the design reflects modern feast into the customary of Heian period depict a fusion of Japanese tradition and modernity of Chandon. To express the brand, the women in kimono enjoy with wine glasses in their hand, with modern-like. The colorful fan in the center of the bottle gives a image of the high-quality sharp mouthfeel taste of Chandon and the prism of spring light.
Continue readingEvery product deserves a right packaging. By developing this packaging, designer helped a successful coffee roaster company to reach new people that value premium quality coffee and care about it's origin. By providing the new look of the packaging, designer was trying to enhance the value of the handmade coffee that comes from almost every continent. The decision to use bird illustrations of each country was based on their elegant nature and also a hand crafted feel they give to the final product. Kraft paper and deep dark brown color of the illustrations also serve the same purpose.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Paper bag by Aliki Rovithi
Monday, 23 SeptemberHome accessories by MU'factory Cetti Davì/ Dario Feo
Sunday, 22 SeptemberCoffee table by Petar Zaharinov
Saturday, 21 September
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.