Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Shangri La

The design was inspired by the posture of the trunk of the old vine and the unique ecological environment of the plateau. Use Chinese ink painting techniques to express the texture of grape trees, and three spirits to represent the unique natural environment of Shangri La. The butterflies represent the local air, the fish represents the local water, and the pines represent the local soil. The whole picture is divided into three parts, which can be combined to form a complete picture of vine growth. In this way, people are urged to protect the ecological environment and inherit the national.

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Honey tea

The packaging design of this product integrates the local nature, culture and tourist attractions, and combines the characteristics and themes of the product itself to enhance the scene experience of consumers. Visual changes brought about by separate images and different packaging combinations are easier to form sales interaction and communication. There is a card attached with the product, the front side can be used as decorative painting display, and the back side is a line drawing screen, which can be filled with color and doodle freely to increase consumers' participation experience.

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Theo Rebrand

Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. Designers needed to show the link between higher-standard chocolate and good taste. They clarified brand purpose, expanding their offerings through innovation. For design, designers prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.

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Dark Horse Wine

The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

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Tanaka 1789 X Chartier Sake Blend 001

forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.

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Biboi

An innovative, unusual and carefree design to define the identity of these wines. A geometric design that takes its cue from the seventies and enriches it with iconographic elements that represent the characteristics of the Sardinian territory. The design of these labels is studied to give a tactile effect when the bottle is removed, thanks to the paper of the label and the embossing of some parts of it. The goal is to communicate a fresh and youthful, carefree and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.

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