Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

The Storyteller

The Storyteller goal is to become an augmented immersive and personal, intimist experience, through a vessel that must be held in one’s hand, fully appreciated upon glancing and handling, feeling the frosted and clear textures, the gold trims and knurl, and ultimately the obsidian details of the closure, in what is a fully sensorial and experiential bottle design. All the remaining accessories are hidden in plain sight, and only accessible from different axis of the box, only to reveal the ultimate immersive experience by fully exploring the secrets The Storyteller has to offer.

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Liang Bai Kai

The main function of the bottle is to contain cool-down boiled water (Meaning Liang Bai Kai). What comes next is the label-less bottle contains and shares with the consumers an important part of ancient Chinese art. The inspiration is from the national treasury artwork of the Riverside Scene from Tsingming made in the Song dynasty over 1000 years ago.

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Guo Cui Wu Du

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

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The Mulong

The Mulong brings together the Chinese Year of The Dragon values and immersion into a perfect merging of sensorial, intimate whiskey tasting experience, hidden away in a box that brings together the ultimate homage to tradition and mythology, whiskey and craftsmanship. To open The Mulong experience box is to discover an entire soulful experience of capturing the elements of The Wood Dragon and unleashing it into the ultimate search of hidden treasures and exquisite spirit that elevates and highlights the users’ journey of a memorable, momentous experience, waiting inside the mahogany temple.

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Wheat Field Moonlight Sonata

The moon, since ancient times, has been the inspiration for poets, a sanctuary for emotions. Music, is the expression of the soul, a flow of emotions. This Wheat Field Moonlight Sonata Mooncake Gift Box, featuring the core elements of "moon" and "music," ingeniously combines the fluidity of music with the serenity of the moon. Simultaneously, it incorporates the vitality and hope of the wheat field, allowing taste, vision, and hearing to share in the feast.

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Moutai 1935

The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.

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