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Based on the concept of the brand, which was also came up by the design team, they visualize the simplicity and purity of the product on the packaging. Taking off the extra information and decorations on the design, showing only the necessary information and the photo of the product to let people understand the product by just seeing their design, directly sending their message of healthy and no additives of their cookies. The design is just like their product, there were no extra additives included, simple as you can see.
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