Day of Design

HuangRan

Design aspiration is originated from story of monkeys drag for moon, the monkeys who wear clothes and drag for moon’s shadow like people who are busy in life but have no gain. However, there will have moment of seeing light suddenly, like he drunk and starts to think about life.The package generalizes forest on night by raised line, use paper-cut silhouette to perform the monkeys in a wait, use Chinese leather-silhouette show style to perform the monkeys who are dragging for moon.

Tribute

The packaging design solution for the limited edition of Bohemia Sekt champagne to tribute 700th anniversary of the birth of the most significant Bohemian King and the Emperor of the Roman Empire, Charles IV. The unusual bottle shape, authentic materials, selected colour pallets and hand crafted traditional lettering have been used to confirm the exceptionality of the packaging and to support a visual & touchable sensual experience. The only symbolic 700 bottles were produced and each of them has been hand packed (labeled, numbered nad adjusted).

Pastry

Mr. Qiao is a pastry brand of Yu Yuan. The brand is aiming to spread and generate a good word of mouth of the scenery spot and Shanghai city. The inspiration of the design comes from the historical architecture of Shanghai, represents the unique culture. The creative design absorbed the quintessence of the architecture which could be a symbolic image of old-Shanghai style, blended with the modern style. It makes the gift package attracted the tourists to purchase as local specialty.

Mother Root

Water

All label designs are created automatically by the predetermined algorithm during the print-run. Label design on each bottle differs yet all designs originate from two graphic patterns and 21 languages. Graphic patterns are pictures of printing inks. They remind painted canvas. Therefore label design imitates brushstroke on canvas. Exposure of respective color facilitates visual identification of carbonated or still water. Multi-layer printing ensures opacity and brightness of the image from any sides of the bottle. Spot wet-touch tactile surface strengthens the visual impression.

KannuNaUm

The design of the KannuNaUm wine labels is characterized by its refined and minimal style, obtained by searching for symbols that can represent their history. Territory, culture and passion of vinegrowers of the "Land of Longevity" are condensed into these two coordinated labels. Everything is enhanced by the design of centenarian grapevine that has been made with the technique of gold poured in 3D. An iconographic design that represents the history of these wines and with them the history of the land from which is born, Ogliastra the Land of the Centenaries in Sardinia.