Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Gabriel Meffre

Aroma creates the graphic identity for the collector's bowl Gabriel Meffre which celebrates 80 years. We worked on a characteristic design of the 30s of the time, symbolized graphically by a woman with a glass of wine. The color plates used are accented by embossing and hot foil stamping to accentuate the collector's side of the collection.

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Jarosov Brewery

How to distil the richness of Moravian Slovakia folklore into a beer label? We managed to craft a flat background, vector lines and typography into a vibrant ornamental and eye-catching visual style. The design can be further developed to match the type of beer Moravian Slovakia folklore motifs decorate the classic Czech beers, while label designs of the other styles introduce appropriate folklore elements from different regions and cultures (i.e. Stout – Celtic knots).

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Stonage

Creatively combined alcoholic beverages with ‘dissolving package’ concept, Melting Stone brings unique value in contrast to traditional alcohol packaging. Instead of normal opening packaging procedure, Melting Stone is designed to dissolve itself when it is in contact with a high-temperature surface. When the alcohol package is poured with hot water, the ‘marble’ pattern packaging will dissolve itself meanwhile customer is ready to enjoy the drink with their own custom-made product. It is a new way to enjoy alcoholic beverages and appreciating the traditional value.

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Enjoy

The brief from Silver Spoon was to create a new brand for people wanting to reduce their sugar intake but keep the benefits of real sugar. This concept emphasises the positive aspects of the sweetening product - 100% taste, 100% natural and 33% less calories. The brand name - Enjoy - captures the positive attributes of the brand, with none of the guilty feelings associated with trying to keep healthy.

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Pepsi Challenge China

The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.

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Lay's Summer Days Ltd Edition Packaging

PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack on shelf and meaningful connections with consumers.

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