Day of Design

Hustler redesign

The Hustler redesign celebrates the erotic duality of masculinity and femininity. Products are featured in a two-fold nature, playing with relation, contrast, movement, and penetration. With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.

Lithuanian Vodka Gold Limited Edition

The special edition of Lithuanian Vodka Gold designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. In the Lithuanian folklore lilies are associated with femininity and oak – with masculinity, strength and courage. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red

Quilmes Metal Bottle

This packaging changes its graphic under an ultraviolet light, when the "spirits of fun" appear. The ghaphic proposal consisted on covering, with a texture of little silver mosaics, the body of the bottle. The coldness of the material was counteracted and its lightness was taken to the extreme. These mosaics alter the chromatic palette in the central part creating, with different blues, the letter “Q”, synthesis of the beer logo. The ink used imposed that no other ink can touch it. This limitation was overcome thanks to the “kaleidoscope” design; its internal lines form the silhouettes.

Dependable

ZEUS

Package designs for chewing gum. The concept of these design is "stimulating sensitivity". Targets of products are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor. THUNDER SPARK for an argute and electrifying flavor, SNOW STORM for freezing and strong cooling flavor, and RAIN SHOWER for flavor of moisten, juicy and waterly sense.

Power Lunch

Power Lunch is a range of lunch solutions - all containing fish, aimed at busy city workers looking for fast, healthy and inspiring food. The 'Power Lunch' name is a play on the business cliché and intended to convey the nutritional power of fish. The execution holds a tongue-in-cheek 'mirror' up to our proposed consumer and the 'kipper tie' highlights the fish content and evokes the product proposition through choice of pattern and colours. The 'black tie' and 'dress down Friday' routes were thoughts to further brand engagement as limited edition offers.