Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Aroxa

Kinneir Dufort's brand and packaging design for Cara Technology's range of flavour standards has established AROXA™ as the new brand in sensory taste testing. The AROXA™ logo - the Florox - represents a sensory explosion and reflects the distinctive placement of capsules within the primary pack. This strong relationship between the logo and product provides an iconic, scientific and ownable identity, whilst the introduction of a tray to hold each capsule in place improves protection for the capsules, enhances the user experience and increases the perceived value of the product.

Continue reading

 

Get the hang of it

Where did all the hangers go? They’re never enough and there isn’t one around when you need it! Well, that’s about to change! The “get the hang of it” bag has two no ordinary handles. They are actually two detachable carboard hangers. The user can hang up his newly purchased clothes at once! This bag gives the opportunity to retail stores to “go green” and remain at the forefront of the fashion world. It also urges consumers that concern themselves with the state of the environment, to avoid the use of plastic bags and hangers.

Continue reading

 

Jack Daniel's

Luxury gift box for Jack Daniel's Tennessee Whiskey is not only a regular box including a bottle inside. This unique package construction was developed for great design feature but also for safe bottle delivering at same time. Thanks to big open windows we can see throughout the whole box. Light coming directly through the box highlights the original color of the whiskey and purity of the product. Although the two sides of box are open, torsional stiffness is excellent. The gift box is completely made from cardboard and is full matte laminated with hot stamping and embossing elements.

Continue reading

 

CHARLING by BOLLLICINE

The BOLLLICINE bottle is the perfect environment for the Sparkling Wine becase the spheric body allowed to less product to be in contact with the glass surface, because the bottle is fully covered by a gummy black coating and because the short nech allowed to put less oxigen inside so the wine in the BOLLLICINE 0.75 liter bottle stay as in a Magnum (1,5) liter wher the proportion of wine comparing to the oxigen is more in advantage for the wine.

Continue reading

 

Peltolan Blue Cheese

The ''Slice of Finnish Nature'' was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach, which offers impressive merchandising opportunities which instantly differentiated the brand. The front of the packaging communicates natural refined wood, which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered adds to the story that consumers embrace by inviting this product to their homes.

Continue reading

 

Edna Frozen Vegetables

After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.

Continue reading