Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Shijian Chuxin

The packaging design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, Chishui River and Zunyi red culture as creative elements, and draws a natural, organic and ecological humanistic illustration pattern creation. It embodies the characteristics of the product. Today, when the return to nature is advocated, it is easy to feel the breath of nature.

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Xi Jiu Hanmi

Xi Jiu Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of Shuang Mao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.

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Mix

To celebrate the Year of Tiger, Nongfu Spring launches a limited gift box for Mix Milk Tea. The idea is inspired by a Chinese nursery rhyme "Beat the Tiger". The packaging is designed as tiger head, while its eyes are replaced by whirls that are the visual asset of the brand. When consumers are holding the box, their fists are right above the tiger, so it looks like the consumers are beating the tiger. Eventually, it can create the interaction between consumers and packaging.

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Guizhou Moutai Maoyuan Jiu

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Wuliang Image

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Dragon Boat Festival Packaging

It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.The inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.

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