Day of Design

Flying to the Moon

This Mid-Autumn Flying to the Moon aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added to its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.

My Moonfly

Freeze Dried

Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of ingenuity, quality, and fashion. To echo the brand theme, the packaging is mainly designed based on young and fashion images, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture are unique and fashionable.

Ucon

It is the first high-quality drinking water brand featuring soft mineral water in China. The overall design of the two parts shows harmony while having contrast.The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane.

The Pompadour

The Pompadour is the pocket companion for the discerning gentlemen who want to reflect for themselves. Launched as a luxurious classy fragrance it captures the camaraderie of the classic English barbershop. The Pompadour was created to remind its targeted consumers of the 18th and 19th century where the barbershop was not only a place for gentlemen to procure a haircut or shave but a space where fraternities were formed. A truly iconic design for aspiring and classy gentlemen who seek experiences that help project them as being sophisticated and in the know.

Corso

The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.