Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design & Innovation
Packaging
Wednesday, 20 September 2023

Imagine Snacks

IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.

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Neom
Packaging identity
Tuesday, 19 September 2023

Masedu / Arestidu

The names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines.

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Yu-Jia Huang
Fragrance
Monday, 18 September 2023

AVEC JOIE Fragrance Packaging

AVEC JOIE (meaning “with joy”), is a fragrance with a fresh oriental floral scent, dedicated to women who are confident and sophisticated, strong yet romantic. The design of the bottle is inspired by the warmth of sunlight, the elegance of petals, and the joyfulness of hot air balloons. As you slowly tilt the bottle, the shape shifts from a balloon to light flower petals. Each perspective creates its own unique silhouette. 

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SUN LIN LIN
seasoning
Sunday, 17 September 2023

ShiSanCun mushroom sauce

This is a packaging design for mushroom sauce. The brand’s name ShiSanCun, comes from a Chinese historic story of The Three Kingdoms Period, with rich culture features. With that, we created Three Kingdoms Mushroom Man. Exclusive cartoon figure, adorable funny faces, trendy color application and font, all of these elements present mushroom sauce a product image.

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Ning Li
Fragrance Packaging
Saturday, 16 September 2023

skinn

Skinn is a beauty packaging using the visual-tactual language that is forms and materiality as tools for communicating an attribute of a product and as a means of conveying the intended target audience of a product. Since such products are so closely linked to these experiences, the enhanced texture of a product can increase the consumer-product relationship and provide a more affective experience.

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Anton Shlyonkin
Sweets and Candy
Friday, 15 September 2023

5 Principles

The 5 Principles is a series of funny and unusual candy packaging with a twist. It stems from the modern pop culture itself, mainly the internet pop culture and internet memes. Every pack design includes a simple recognisable character, people can relate to (the Muscle Man, the Cat, the Lovers and so on), and a series of 5 short inspirational or funny quotes about him (hence the name - 5 Principles). Many quotes also have some pop-cultural references in them. It's simple in production yet visually unique packaging and it's easy to expand as a series

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Design team of the day
Special Coverage
Wednesday, 13 September 2023

World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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Day of Design features outstanding packaging design projects and inspiring packaging design products.

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