Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Williamson Tea Elephant Caddies

Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

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Barb Perfume

Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.

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Jacobs Coffee

This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.

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Black Milk

The packaging design has the two common but at the same time separately design sides.This is depends on what to choose the side that such color will be visible,if look at the black package side can see the white tint of the bottle, if choose the white face of package the black part of the flagon will be the general undertone.The graphic shapes of packaging has the reflections of the bottle design forms.The main graphic element is the cow spots.They are also exist on the package and continue on the glass space.

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Urban Cuisine

The street kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. Quality content is no longer the basic premise to generate attraction, now the key is to add emotional experience. With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. A new original and creative emotional experience: Urban Cuisine. A recipe doesn't have a soul, it's the cook who must give soul to the recipe.

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Coloriamo

Coloriamo statues are of high quality fayans clay and the statue designs are premium compared to other available in the market. A professional painter was hired to paint the statues with the included quality water paints. A window box was designed and the design elements was based on the painted statues. A before-after was critical to be displayed so the consumer could be able to realize that imagination is the only barrier.

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