Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
The key difference is the simplicity and transparency cause of the adult target group. we decided to show the basics of a fruity lemonade in a modern/adult way: fruits and ice printed on a special transparency-label - unique in the lemonade-market. “Die Limo“ (i.e. the lemonade) is the first lemonade by Granini. And as we have named it „Die Limo“, it obviously could not look like an ordinary lemonade.
Continue readingSID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised.
Continue readingTo create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.
Continue readingPatakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.
Continue readingOur vision was to „think“ the world of wine anew. We wanted a graphic pattern to visualize the taste and character of six different wines. The letter M, with lines in a 60-degree angle, acts one the one hand as a key visual and unites all of the bottles under one corporate design. On the other hand, the varying shades of color and the individual patterns provide a tasteful indication of whether the wine is sweet, full-bodied or effervescent. To enhance the visualization of the wine character, we chose earth- and fresh warm colors as well as soft yellow or green tone.
Continue readingThe new ‘MAMO’ brand presents a range of baby food that features food that goes beyond nutriment to feed the sensations, so important for children. Aim: to create an identity that is soft and appeals to the world of children but, at the same time, is strong to guarantee the products for the parents. A character has been created who tells stories that open the mind and emotions and, at the same time, tell of the properties of the products.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Sales Center by Raynon Chiu
Friday, 26 JulyExhibition Pavilion by Advanced Architecture Laboratory
Thursday, 25 JulyChildren's Chair by Think & Shift Studio
Wednesday, 24 July
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.