This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, They can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Satine as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. We created a new picture by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, we integrated technology, art and nature into one design.
Granovita preaches a simple approach to making granola with the best tasting natural ingredients while keeping the essence of the brand no frills. Granovita's packaging design had to reflect honesty about the product and the ingredients. The design had to inspire consumer confidence in the product. By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market.
Sernova is a special vodka produced with a unique technological breakthrough that involves a filtration process with black diamonds. The inspiration for the bottle design came from the light reflections of the black diamonds involved in the production process of this fine vodka. The bottle is made of glass and the label is a self adhesive crystal substrate that makes the printing feel like it's on the very glass.
The project shows the process of coffee production from planting to presenting the product. The creation of these imaginary giants and their nomadic tools is to support the environment and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the child-inside of humans and their imaginary world. The illustration is done with the watercolor technique. Using shiny parts in the print technique will allow the packages to be more seen.
Shadlee Juices are made in 8 fruit flavors. For example pineapple, mango, sour cherry and etc,. In a simple and small research, the design team found that what are the subjects which people, specially youths like more. So the project was started. The packages are designed with colorful and flat illustration. In each package there are some objects with many details, for instant there is a fantasy face with some nature element, like leaves and fruits or a musical instrument, sport or fashion stuff and etc,. The color of each package is related to the color of it's fruit or flavor.