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Discover 3 award-winning designs tagged Rebranding on Day of Design.
A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!
For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.