Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Ryuta Ishikawa
Sake - Japanese Rice Wine
Tuesday, 20 June 2023

Awanama

Unrefined sake is not widely known abroad. Awanawa's mission is to provide genuine sake to people all over the world in a whole new style. The design aims to make this new brand a different genre than Japanese sake. In Japan, distribution in a new technology complex bottle, which has never been done before, can be used to reduce the weight of the product, to shield the light for quality retention, and to represent the fine texture that could not be expressed with conventional technologies. It was possible. With this design, designer wants people overseas to experience the fresh taste of sake.

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Jansword Zhu
Neo-Chinese Spirit Package
Monday, 19 June 2023

Kaishan Chinese Spirit 18

KAISHAN 18 chinese spirit, allows the customer to drink a dream with the blue and tranquil mountain scene. The blue gradient on the shoulder would reflexing blue aura on the Crystal Mountain - Dragon Mountain of China, Tianshan. Together with the Lucid pattern on the box abstracted from Dunhuang cave painting, the wood Chinese traditional stopper as a contrast, the design shows an heavenly peace of Chinese Aesthetic.

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PepsiCo Design and Innovation
Beverage Packaging
Sunday, 18 June 2023

Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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Yoshiki Uchida
sake package design
Saturday, 17 June 2023

Souryu

Quality of water leads the most important part to make Japanese sake. The new package has three types of label and all of them are designed to express a stream of its water and wabi-sabi, aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement, by calligraphy to appeal smooth taste of the sake. The company new logo is designed with a hope for the brewery to continue their over-300-year tradition for next hundreds of years.

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Jon Wallhouse
Wellness Packaging
Friday, 16 June 2023

Leapfrog Immune

The brief was for the design of Leapfrog Immune to be both distinct and vivid enough to engage curiosity in a crowded wellness marketplace but to also have a premium look and feel. The front of pack was intended to be bold, clean and uncluttered, allowing the word Immune to capture the customers attention. The use of matte finish to the box and a gloss foil to Immune would further draw the eye. The choice of a 50 and 50 orange and white colour split was a playful nod to traditional pill supplements.

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Infinity studio
Display Sanxingdui Culture
Thursday, 15 June 2023

Gujing

Sanxingdui creative products combine Sanxingdui bronze culture with Gujing. He refined the bronze mask into a symbol and integrated it into the box and bottle. The hollow structure of the box and the setting of lights have a sense of mystery and the atmosphere of Sanxingdui in the dark. The bottle has the texture of bronze mask.

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Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

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