Leapfrog Immune
The brief was for the design of Leapfrog Immune to be both distinct and vivid enough to engage curiosity in a crowded wellness marketplace but to also have a premium look and feel. The front of pack was intended to be bold, clean and uncluttered, allowing the word Immune to capture the customers attention. The use of matte finish to the box and a gloss foil to Immune would further draw the eye. The choice of a 50 and 50 orange and white colour split was a playful nod to traditional pill supplements.
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