Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design & Innovation
Beverage Packaging
Monday, 2 October 2023

Pepsi Year of the Pig Ltd Ed

The 2019 Pepsi Year of the Pig limited edition can collection celebrates the holiday with emotional resonance. These hand-crafted illustrations communicate the energy and enthusiasm of the holiday. The 2019 zodiac sign, the pig, symbolizes wealth and good fortune and is featured alongside dynamic elements of Chinese New Year. Each illustration is encompassed by a vibrant heart shape that expresses the idea of “for the love of giving” during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and premiums in BTL sales in China.

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Vsevolod Abramov
Packing
Sunday, 1 October 2023

Coffee Bean Here

This design includes a graphic game. Now the packaging shows the location of coffee production. It should be mentioned one of design method which use geographic areas on the packaging, which turns into a pattern. Brand name using geotag emphasizes the idea. For the buyer using of natural image specifically hints to environmental friendliness and direct link with nature. This design was created for the craft coffee shop - this is a special category of coffee packaging with high requirements for uniqueness.

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forceMAJEURE Design
Hair Care
Saturday, 30 September 2023

The Good Stuff

The Good Stuff is the new innovative range of no-rinse conditioners, each consciously tailored for different hair types and packed full with essential nutrients. For the brand’s inception, forceMAJEURE Design designed the range's packaging, developed its core messaging and identity system. The agency's priority: simplifying and elevating millennial women's haircare routine while delivering an eco-friendly solution. The product range is 100% recycled and 100% recyclable.

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PepsiCo Design & Innovation
Drink Packaging
Friday, 29 September 2023

7UP Global Brand Refresh

The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.

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PepsiCo Design & Innovation
Beverage Packaging
Thursday, 28 September 2023

7UP Vintage Pack 2018

The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.

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Springetts
Branding
Wednesday, 27 September 2023

Allinson's

Reminding home bakers that nothing compares to homemade, the Allison's redesign brings the joy of home baking back to the forefront of the brand. The design needed to create a jolt on shelf, as all flour bags look the same. By utilising the structure of the bag, which lends itself to the perfect loaf size, the packs are designed to look as if they are freshly made breads and cakes on a bakery shelf. Creating an inspirational, artisanal bakery for Allison's, but in the flour aisle!

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Designer of the day
Special Coverage
Monday, 25 September 2023

World's best designers, artists and architects.

Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.

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