Nestle
Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo.
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