Rascally Liquor Alcohol packaging - Day of Design

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Rascally Liquor

Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.

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