Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
Cheetos is a brand that people love and the new visual identity reimagines the all colorful characteristics of Cheetos within an new design that is driven by the iconic C. This versatile brand mark is both contemporary and playful in attitude, without loosing the playful essense of Chester, the brands world renowned mascot. In line with the heritage of the brand the design focuses on attention to detail and meticulous execution.
Continue readingBeer Mail by Volfas Engelman is exceptional taste causes a surprise to your taste buds. Agency goal was to convey that same kind of surprise visually. Every beer type has a unique combination of unexpected flavors that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance. Every label is unique, unusual and attract attention but to keep it for a little while. It is not only attractive but also create the association with the taste at the same time letting the consumer to find ingredients.
Continue readingThe tea originates from Yibin, Sichuan Province, known as China Bamboo Sea. It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
Continue readingIt is a package design of "Wafers Lab", a new sweet of "Patissley Kihachi". It is a colorful coloring package that makes you imagine the taste of sweets so that you will want to pick it up when you line up at the store. The interior is designed so that you can decorate your room even after eating sweets. The product name "Wafers Lab" is associated with the illustrations of pastry chefs and animals working in a fictitious factory. It is a package design of sweets using illustrations like pop art.
Continue readingDifferent from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision. This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants.
Continue readingThe purpose of the Bel Gusto rebranding is to expand the brand's audience through visual renewal. To emphasize traditions and history and favorably distinguish the TM from competitors, the theme of postage was used. The theme was expressed the theme in the packaging's distinctive design in the postal theme and material textures and elements of postage. The use of illustrations allowed to tell about the product, reveal it from unusual sides and contrast the product line's contrasting color differentiation helped the consumer distinguish the products in the line from each other.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Electric Vehicle by Geely Design
Tuesday, 24 SeptemberIndoor Playground by Li Xiang
Monday, 23 SeptemberExhibition Space by Chenzhu Sun
Sunday, 22 September
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.