Day of Design

Zeyuan Zhang

Freshness Tag

Thursday, 1 September 2022

Eco

This design targets and aims to solve a simple but tricky problem in life, that is how to tell the freshness of an egg. Customers may open a bad egg without pre-notice which can lead to either food poisoning or contamination of other ingredients. This issue enlightens the design of egg freshness tag which is a paper based chemical indicator reacts with carbon dioxide by the change of color to inform the freshness level. Different colors represent different grades of freshness, green for fresh, yellow for stale and red for bad.

Valerii Sumilov

Distillates Label

Wednesday, 31 August 2022

Bolgrad

The compound design of Distillates Bolgrad comprises a numerous of features. Undoubtedly, consumers will distinguish this design from many others, and this will make them to hold the bottle and examine it. The main aim of this project was to combine the pan-European style of fruit distillates and the current product positioning, which would be attractive to the Ukrainian markets. So, 3 different types of design were offered to be chosen. Finally, the client's choice was an option that optimally reflects the branding concept of the product and the wine maker itself.

Springetts

Branding

Tuesday, 30 August 2022

Allinson's

Reminding home bakers that nothing compares to homemade, the Allison's redesign brings the joy of home baking back to the forefront of the brand. The design needed to create a jolt on shelf, as all flour bags look the same. By utilising the structure of the bag, which lends itself to the perfect loaf size, the packs are designed to look as if they are freshly made breads and cakes on a bakery shelf. Creating an inspirational, artisanal bakery for Allison's, but in the flour aisle!

Little Greta

Label Design

Monday, 29 August 2022

Primator Brewery

The agency decided to abandon the cliches - Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed craft. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.

PepsiCo Design and Innovation

Beverage Packaging

Sunday, 28 August 2022

Pepsi x SHFW Spring Summer 2019

The creative manifesto for Shanghai Fashion Week Spring/Summer 2019 was about individuality and centered around the message that creativity is a powerful inner force that brings change. Integrating this year’s creative manifesto into the limited edition can design, the can features bright blocks of color colliding within the black backdrop to create a celebratory and unique expression of art within the context of packaging design. At the Shanghai Fashion Week venue, consumers engaged with immersive Pepsi experiences, including a Pepsi booth, lightbox, and more.

Ian Wallace

Body Care

Saturday, 27 August 2022

Amara

A new pure concept for a luxury packaging that transmits energy and emotions through the design based on nature. The combinations of marble, wood and rose gold create a unique experience at the moment of being perceived. The packaging is natural, sensitive and original and generates an intimate and personal connection between mind and soul. The concepts are a new proposal that connect the five senses.