Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Williamson Tea Elephant Caddies

Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

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Barb Perfume

Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.

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Buon Gelato

Buon Gelato is the premium ice brand of Lotte Confectionery that truly embodies the chewy texture of the authentic Italian gelato. Differentiation with other products was pursued through even more abundant tastes by adding a diverse range of toppings made of excellent ingredients. Buon Gelato is an authentic Italian gelato ice cream enjoyed in hand and it was established along with clear differentiation between the products through a single and tone and tone color.

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Clive

The concept of Clive cosmetics packaging was born to be different. Jonathan did not just want to create another brand of cosmetics with common products. Determined to explore more sensitivity and a little more than he believes in terms of personal care, he addresses one main goal. The balance between body and mind. With Hawaiian inspired design, the combination of tropical leaves, the tonality of the sea, and the tactile experience of the packages provide the sensation of relaxation and peace. This combination makes it possible to bring the experience of that place to the design.

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100 percent

As an answer to global pollution we've designed the first ever Nutella Package fully recyclable. Glass, aluminum and paper can be easily recycled, providing a lower impact on the ecosystem. The plastic lid has been replaced by a paper one that can be printed and this makes the old label useless because all information are now printed directly on the lid itself. This innovation has brought three advantages: the reduction of components and processes, the elimination of plastic and total recyclability. Moreover without the label, the silk-screen decoration on the glass remains totally visible.

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Gabriel Meffre

Aroma creates the graphic identity for the collector's bowl Gabriel Meffre which celebrates 80 years. We worked on a characteristic design of the 30s of the time, symbolized graphically by a woman with a glass of wine. The color plates used are accented by embossing and hot foil stamping to accentuate the collector's side of the collection.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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