Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
The basis for our concept is an emotional element. The developed naming and design concept are aimed at the customer’s feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The entire marketing strategy and brand promotion will be based on the exact same positive emotional associations, making the brand more attractive.
Continue readingWestland Horticulture wanted to encourage people to feed birds and to create interest and involvement in feeding birds in everyone's garden, by giving young people the desire and enthusiasm to get involved. This concept creates a range of individual bird houses, one for for each seed variety, so that when the products are merchandised they look like a little street of bird houses.
Continue readingThe image of Stumbro Starka was changed in essence by creating a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath. The stork character appeared as a symbol of recognition. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Continue readingAnnandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.
Continue readingThe design inspiration is from the poetry "drinking" of the poet Tao Yuanming in China. "I built a hut beside a path, But hear no cart or horse, You ask how this can be? A distant mind is a far off place Picking mums by the eastern fence I lose myself in the southern hills. The mountain air, the sunset light, Birds flying home together. In this there is a truth To know, but not to say."subwayThe bottle of the white spirit be designed by drop-shaped with the tippler image, what express the means of "one white spirit.
Continue readingThis project was one of my rebranding project in a class. I decided ‘Conair’ as my project name and this company will sell hair care products. I hoped to make a unique design that anybody can recognize without looking at the actual product. I designed woman's long hair as a packaging example in order to show the curled hair.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Packaging by Ning Li
Monday, 19 AugustHotel by Honglei Liu
Sunday, 18 AugustKitchen table by La Agencia
Saturday, 17 August
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.