Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Pepsi New Year 2020 Beverage

PepsiCo Design and Innovation Beverage Packaging Saturday, 18 April 2026

Pepsi New Year 2020

Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.

Continue reading about Pepsi New Year 2020 Beverage

 
Apollee Olive Oil Packaging

Antonia Skaraki Olive Oil Packaging Packaging Friday, 17 April 2026

Apollee

Apollee, Premium Olive Oil. A product that welcomes all consumers to a journey towards the sense of the sublime. Inspired by olive tree trunks and the power of Greek olive groves, this design nods to the bond between Mother Nature and her children, while the high-quality materials lend a unique, tactile feel. That’s how sophistication and a lasting impression are created for an extraordinary culinary and branding experience!

Continue reading about Apollee Olive Oil Packaging

 
Kum-Kum Water Packaging

Backbone Branding Water Packaging Packaging Thursday, 16 April 2026

Kum-Kum

The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.

Continue reading about Kum-Kum Water Packaging

 
Rosa Roxburghii Tea Packaging

Guangzhou Cheung Ying Design Co., Ltd. Tea Packaging Packaging Wednesday, 15 April 2026

Rosa Roxburghii

Rosa Roxburghii is a packaging design for a canned tea beverage. The container is an aluminium can measuring 65 mm in length, 65 mm in width and 95 mm in height, with a capacity of 245 ml. The graphics use a Chinese style illustration of a rosa roxburghii tea garden, which reflects the care taken from planting to the selection of materials. Traditional Chinese elements and an auspicious red theme colour shape the layout. The packaging was created to give the product a clear identity and to express health, naturalness, vitality and inheritance.

Continue reading about Rosa Roxburghii Tea Packaging

 
The Devil's Keep Ultra Rare Single Malt Irish Whiskey

Tiago Russo Ultra Rare Single Malt Irish Whiskey Packaging Tuesday, 14 April 2026

The Devil's Keep

The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.

Continue reading about The Devil's Keep Ultra Rare Single Malt Irish Whiskey

 
ZhuoQing Instant Tea Essence

TIGER PAN Instant Tea Essence Packaging Monday, 13 April 2026

ZhuoQing

ZhuoQing is a packaging design for an instant Pu'er tea essence powder. The powder is extracted through a long process and dissolves completely in water with no residue. The outer box is made of tinplate, the inner box of paper, and the single servings are wrapped in aluminium foil. The slim pull-out carton can be opened and held with one hand, and the reopenable structure keeps the package easy to carry and use. The graphics are based on folk embroidery patterns from Yunnan and show scenes of tea planting and picking.

Continue reading about ZhuoQing Instant Tea Essence