Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.
Continue readingMi Watch Li Bai is the packaging designed for a smart watch. The box is made of paper and holds a paper pulp tray, so no plastic is used. A three-dimensional hologram is applied to the dial area of the package. Water ripples appear to flow when the box is viewed from different angles. Embossed printing and a special ink reproduce the look and texture of the dial and the strap. The watch rests on a raised part of the tray instead of a recess, so the watch appears to float. The package measures 295 by 79 by 49 millimeters.
Continue readingIndia Packaging is a packaging system created for a consumer electronics product line sold in the Indian market. The design uses a contrasting orange and black color scheme to increase visual impact and to reflect the main brand color. A dedicated area on each box carries the brand identity, so the same style is kept across products of different categories and sizes. A clear structure on the front presents key product information, the slogan and the main selling points. Each box is made of paper, die cut and folded into shape.
Continue readingMtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.
Continue readingHloipnee is a packaging design for a scented candle brand. The packaging consists of a glass bottle, a tag, a wrap and a pulp carton. The bottle measures 100 by 100 by 80 millimeters and the box measures 115 by 110 by 110 millimeters. A unified visual system links the whole series, so the features of each product remain clear. The shared system also reduces printing costs and limits inventory problems. The logo combines light spots and letters. The design reflects a focus on product quality and care for the environment.
Continue readingThe design of the KannuNaUm wine labels is characterized by its refined and minimal style, obtained by searching for symbols that can represent their history. Territory, culture and passion of vinegrowers of the "Land of Longevity" are condensed into these two coordinated labels. Everything is enhanced by the design of centenarian grapevine that has been made with the technique of gold poured in 3D. An iconographic design that represents the history of these wines and with them the history of the land from which is born, Ogliastra the Land of the Centenaries in Sardinia.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Book Store by Masato Kure
Tuesday, 13 OctoberNew Venue and Library North Branch by Zhubo Design
Monday, 12 OctoberNew Airport Langage by Basile Boiffils
Sunday, 11 October
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.