Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Heijie He
Baijiu Packaging
Friday, 5 December 2025

Kweichow Moutai

Kweichow Moutai is a packaging design for a Chinese spirit sold in Japan. The bottle shape is based on the classic Moutai bottle and takes the colors and character of Ru Kiln porcelain, which began in the Tang dynasty. The calligraphy on the package comes from a poem by the Japanese poet Prince Nagaya, written during the Tang dynasty. The same phrase appeared on relief supplies sent from Japan to Wuhan, recalling long cultural exchange between the two countries. The package measures 77 by 77 by 173 millimeters. The design serves as a medium for cultural exchange.

Continue reading

 

Heijie He
Baijiu Packaging
Thursday, 4 December 2025

Yanghe Naked Bottle Liquor

Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.

Continue reading

 

Yingsong Brand Design (Shenzhen) Co, Ltd
Packaging
Wednesday, 3 December 2025

Moutai Shengyue Flying Fairy

Moutai Shengyue Flying Fairy is a packaging design for a Chinese baijiu liquor. The design draws on the Flying Fairy figures painted in the Dunhuang murals, in particular the music god in Cave 401 of the Mogao Grottoes, shown holding a sheng instrument with a graceful posture. The main color is crimson yarn, a traditional Chinese color, and the metal bottle cap pattern is made with a traditional enamel technique. The box opens from the right side and holds a two layered cloud pattern structure inside. The set measures 140 by 105 by 280 millimeters and uses paper, ceramics and metal.

Continue reading

 

Yasushi Uemura
Japanese Sake
Tuesday, 2 December 2025

Zaku Naguwashi

This is a premium sake developed specifically for luxury restaurants, aiming to be included on wine lists as one of the options for food pairing. The design challenge was to convey a distinctive sense of Japanese identity. The design draws inspiration from traditional Japanese motifs such as shide, the sacred paper streamers used in shrines to mark the boundaries of the divine, and origata, the ceremonial art of folding paper. These elements successfully convey not only their physical forms but also the deeper spirituality and essence of the Japanese people.

Continue reading

 

Dheeraj Bangur
Liqueur Packaging
Monday, 1 December 2025

Shahi Gulab

The Maharani Mahansar Vintage Edition Shahi Gulab design embodies the harmony of tradition and artistry, drawing from Rajasthan heritage and the cultural significance of rose farming. The packaging features a vintage shield motif and a carefully curated black, red, and gold palette, symbolizing timeless sophistication. The vintage bottle captures the historical essence of the region, elevating its visual and tactile appeal. This creation emphasizes a connection to nature and a respect for craftsmanship, making it a thoughtful addition to any collection.

Continue reading

 

Ximena Ureta
Gin Packaging
Sunday, 30 November 2025

128 Bpm

128 Bpm is a packaging and label design for a gin bottle. The name refers to a musical tempo of 128 beats per minute, a rate linked to the rhythm of a happy heart. The concept is based on the Blues, a musical genre that shaped many later styles. Birds represent the travel of music through history and also gather the botanicals used in gin. Wings stand for creative freedom. The front and back labels are printed on self adhesive cotton paper with a matte, velvety finish. Gold foil, varnish, embossing and debossing complete the design.

Continue reading

 

ABOUT ME

Day of Design features outstanding packaging design projects and inspiring packaging design products.

RECENT POSTS

 
  • Longfor Origin
    Longfor Origin

    Sales Center by Cindy Jin

    Tuesday, 13 October

  • Hongqi E-HS9
    Hongqi E-HS9

    Full Electric Car by CHINA FAW GROUP CO., LTD.

    Monday, 12 October

  • Beoplay Portal
    Beoplay Portal

    Advertising Campaign by Carlos Cabrera

    Sunday, 11 October

NEWSLETTER

Subscribe to our newsletter to get notified about new posts, informations and updates.

ENCYCLOPEDIA

Search for any topic related to art, design, engineering, innovation and architecture in the Design+Encyclopedia.

TAGS

#baijiupackaging #baijiupackaging #packaging #japanesesake #liqueurpackaging #ginpackaging

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

RANKINGS

PATRONS

DISCOVER