Pepsi Culture Can Series
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.
Continue readingGreen Light Tea Garden
Promote the concept of environmental protection, use tea waste to develop recycled paper, highlighting the characteristics of the birthplace of tea production, and good tea will be made with good mountains and water. With the logic of recycling, the public can understand the importance of environmental protection. In the process of drinking tea, care and enthusiasm for the land is generated, hope that the three (people, land, and native species) will have a positive, happy and sustainable life.
Continue readingThe Enchanted Forest
Label and packaging design for Blue Lagoon distillery, New Caledonia a small distillery of the islands, and their rum bottle, The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in Southern Caledonia. The objective was to create a label design that conveys the quality of the brand and creates an emotional bond with the customers in a highly competitive market. The overall feeling of the packaging is about the intertwining of tradition and modernity.
Continue reading
