Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Designer / Brand: Kikumi Yoshida Project: Packaging Tag: Packaging

Kinokomeshi

This kamameshi set offers an outdoor dining experience, allowing you to enjoy mushroom flavors in nature. The packaging features an image of Ehime Prefecture's mountains, with gold foil stamping on the logo for a refined touch. The vibrant colors, inspired by outdoor gear, stand out in natural settings. The sturdy box can support the weight of the rice and dashi, ensuring durability during transportation. This design balances practicality with a deep connection to nature, making the set ideal for outdoor enthusiasts seeking convenience and quality craftsmanship.

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Designer / Brand: Heijie He Project: Baijiu Packaging Tag: Packaging

Su Jiu Dong Po

Su Jiu Dong Po is a set of four liquor bottles inspired by the poetry and life of the poet Su Shi. Each bottle represents one stage of the poet's life, from an exuberant youth to a free spirited later age. The bottles are made of a glass-crystalline white material and follow the streamlined meiping plum vase form, with a narrowed mouth and a full body that recalls Song dynasty porcelain. The outer surface is carved in relief, and the texture shifts from dense to sparse to suggest the flow of a river. Poetic imagery is turned into a visual and tactile experience.

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Designer / Brand: Peyman Hashemi Project: Liquids Plastic Container Tag: Packaging

Humv

Humv is a next generation engine oil container designed for durability, efficiency, and sustainability. Inspired by military vehicles, it features reinforced grip zones for secure handling and a geometric shell for impact resistance. Made from 90 percent recycled high-density polyethylene, it reduces waste while maintaining strength. Finite element analysis enabled a 20 percent weight reduction, optimizing transport. The design withstands a 2.2 meter drop test and supports 131.4 kilograms at 50 degrees Celsius, ensuring reliability in extreme conditions.

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Designer / Brand: Kazuo Fukushima Project: Packaging Tag: Packaging

Snack

The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.

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Designer / Brand: Olha Takhtarova Project: Packaging Tag: Packaging

Wink Lashes

Wink Lashes is a packaging design series for professional artificial eyelash extension products. The range covers gel and cream removers, primer, glue accelerator, glues, a magnet box and lash boxes. A stylized eye is the main graphic symbol, and it shows the purpose of the products directly. Each product also carries its own symbol, so the items are easy to tell apart. Dark graphite, dark coral and white form the color palette. The packages are made of cardboard and plastic with foil stamping.

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Designer / Brand: PepsiCo Design and Innovation Project: Beverage Tag: Packaging

Pepsi New Year 2020

Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.

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Designer / Brand: Jinxin Liu Project: Tea Packaging Tag: Packaging

Grandpa Gui

Grandpa Gui is a tea packaging design created for a herbal tea brand. The packaging is made of matte special paper, printed with Pantone colors and finished with embossing. Illustrations of the herbs and flowers contained in the tea are shown on the surface. A light color palette reflects the light character of the product. The structure improves the traditional airplane box and is combined with a traditional Chinese winding form. The winding method keeps production costs low and gives the package a distinct appearance.

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Designer / Brand: Chao Xu Project: Packaging Tag: Packaging

Feng Shan Yan Yu

Raspberry wine packaging design embodies ecological elegance Inspired by the organic form of raspberries. This packaging design uses bionics to transform the plump shape and vibrant color tones of fruits into smooth, curved bottle contours. Visually echoing the freshness and natural origin of this wine, the crystal clear lid wraps around a miniature landscape, subtly emphasizing its high-quality geographical origin. This design integrates ecological narrative with aesthetic appeal, balancing natural elements and minimalist art.

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Designer / Brand: Antonia Skaraki Project: Olive Oil Packaging Tag: Packaging

Apollee

Apollee, Premium Olive Oil. A product that welcomes all consumers to a journey towards the sense of the sublime. Inspired by olive tree trunks and the power of Greek olive groves, this design nods to the bond between Mother Nature and her children, while the high-quality materials lend a unique, tactile feel. That’s how sophistication and a lasting impression are created for an extraordinary culinary and branding experience!

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Designer / Brand: Xunxing liang, Xinming Liu Project: Refillable Tablet Packaging Tag: Packaging

H2GO

H2gO is a refillable mouthwash tablet packaging solution that combines portability, sustainability, and user engagement. Made from durable stainless steel, it reduces single use waste while offering a reusable, eco friendly design. The sleek cylindrical structure features a dual slot system for controlled dispensing and easy refilling, with an integrated collapsible cup for added convenience. The press to open clasp adds a playful touch, making H2gO both functional and fun for modern users.

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Designer / Brand: Backbone Branding Project: Water Packaging Tag: Packaging

Kum-Kum

The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.

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Designer / Brand: Antonia Skaraki Project: Cosmetics Tag: Packaging

Good Life by Gina

The Serum packaging embodies the harmonious blend of nature and science, symbolized by the Greek alchemical symbol for salt, representing purification. With a remarkable natural content, the design reflects the product's purity and connection to the earth. Inspired by the vitality of the sun and the hues of the serum itself, the logo radiates a captivating circle of light, symbolizing the sun, face, and earth. The packaging expresses the holistic Greek philosophy, merging elements from seeds, flowers, roots, and fruits, conveying the essence of transformation and the energy of life.

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