Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Moutai 1935 Liquor Packaging

Moutai 1935

Moutai 1935 is packaging for a Chinese distilled spirit from Guizhou province. The glass bottle carries relief patterns on a red background, showing golden scenes of salt sellers and liquor trade in Moutai town. The patterns are inspired by traditional Chinese genre paintings. Three circles of golden ripples are embossed on the bottle shoulder. The relief surface is finished with a glaze spray, which improves grip and touch. The zinc alloy cap uses a broken dentiform structure as an anti counterfeit measure. The gift box is made from recyclable and biodegradable chipboard.

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Jian Shan Jian Shui Packaged Liquor

Jian Shan Jian Shui

Contemporary packaging design is no longer just a simple function of protecting goods, it is more prominent in the transmission of environmental protection concepts, enhance the value of products. The recent design forum pointed out that in the face of ecological challenges, green packaging is gradually becoming a new trend, biodegradable materials, recycling design is favored. In addition, novelty is also an industry trend, and concepts such as personalized customization are gradually affecting the boundaries of packaging

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Guojiao 1573 Baijiu Packaging

Guojiao 1573

Guojiao 1573 is a limited-edition packaging design for a premium Chinese baijiu. The design draws on the loong, an auspicious figure in Chinese culture. Three-dimensional sculpting presents the loong across both the bottle and the outer packaging, and parts of the figure stay concealed within the forms. The bottle is made with an ancient kiln-fired ceramic technique and is shaped by hand. The package measures 205 by 170 by 295 millimetres. The calm and refined form invites the consumer to explore and open the package.

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Fanttik Packaging

Fanttik

Fanttik is a packaging design for a series of consumer electronics and outdoor tools. The packaging uses a minimalist form and a rigorous layout, with the brand name placed at the visual center. Product models and function identifiers appear above the brand name, while the brand slogan is placed below, creating a clear information hierarchy. Matte black cardstock paper is combined with gold foil stamping and glossy coating, forming a restrained contrast of textures. The intent is to give practical tools a calm and professional image and to support brand recognition.

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Hong Jiu Liquor Package

Hong Jiu

Hong Jiu is a gift package for baijiu, a strong Chinese liquor. The bottle takes the form of a traditional Chinese arched bridge and is made of high borosilicate crystal glass, selected for clarity and impact resistance. A gilded metal roof, formed by precision lost wax casting, and cloisonne cloud, crane and flower patterns decorate the top. When the lid is opened, the interior unfolds like a landscape painting behind the bottle. The tray also serves as a display stand, so the bottle can be kept as a desktop ornament.

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Tao Hua Ji Packaging Design

Tao Hua Ji

Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.

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Mountain River Sage Baijiu Gift Set

Mountain River Sage

Mountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.

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Aquafam Packaging

Aquafam

Aquafam is a bottle designed for premium natural mineral water. The bottle is made of high white glass and shaped with rounded shoulders and a recessed base that recall karst mountain forms. Symbols inspired by the Hongya Tianshu petroglyphs are formed directly during molding, creating a tactile intaglio texture and reducing the use of ink. The cap is embossed with an ichthyosaur fossil motif and uses a standard twist off aluminum closure. The outer packaging is made of corrugated material from recycled pulp and is printed in two colors only.

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Eco Guard Sustainable Packaging

Eco Guard

Eco Guard is a sustainable packaging design that carries an environmental message. The graphics show a visual contrast between thriving and damaged natural habitats, making environmental impact easier to understand. Recyclable corrugated paper and soy based inks are used. Standard die cut and folding processes allow production on existing lines without added cost. Paper based inserts replace plastic parts and protect the contents. The opening sequence guides users through a short visual story, adding education without extra material.

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Jinsha Lingyun Wine Packaging

Jinsha Lingyun

Jinsha Lingyun is a packaging design for a liquor bottle. The bottle is made of black biodegradable ceramic and measures 80 millimeters in diameter and 230 millimeters in height. The outer box is made from discarded sawdust and tree bark. The cap is made of crystal material. Illustrated original fonts, mountain and water patterns, drip patterns and annual rings refer to Guizhou culture and traditional brewing scenes. The bottle form recalls obsidian stone. The design reflects green development and respect for nature.

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Zhen Yuan Zeng Baijiu Packaging

Zhen Yuan Zeng

Zhen Yuan Zeng is a packaging design for an aged baijiu, a traditional Chinese spirit. The bottle is made of ceramic and shaped as a modern version of the traditional liquor jar. Precise geometric facets refine the classic form and reduce its visual weight. The rippled cap refers to the slow aging of the liquor inside the jar. The bottle is wrapped in sulphate paper, which softens the outline and partly conceals the form. The paper is peeled away by the consumer, so the bottle is revealed step by step. The package measures 85 by 85 by 165 millimeters.

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Hellenic Routes  Reusable Wine Bottle

Hellenic Routes

Hellenic Routes is a reusable wine bottle designed as a cultural keepsake. The rectangular glass bottle has a flat, book-like form that eases handling and storage. The labels are styled as postage stamps and show regional folklore costumes linked to Greek winemaking areas. Premium paper with textured finishes and detailed printing highlight the costume illustrations and the frame elements. The bottle measures 96 mm in width, 42 mm in depth and 175 mm in height. The form invites reuse as a collectible or decorative object.

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