Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Designer / Brand: Team Mars Project: Food Tag: Packaging

Yashang Hing Tau Ball

Yashang Hing Tau Ball is a packaging design for meatball products. The graphics are based on the raw materials of the food inside. Animal images are arranged as modern graphic compositions, and each type of raw material is identified by a contrasting color. The strong color contrast supports visual impact on retail shelves. The design also refers to the auspicious traditional customs of the Chaoshan area in China, and a red envelope is placed around the product. Paper printing, food grade plastic and a silk belt are used. The package measures 260 by 150 by 260 millimeters.

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Designer / Brand: Armeanu Creative Studio Project: Packaging Tag: Packaging

Smoked Trout

Smoked Trout is a packaging design for smoked fish products. The packaging is made of kraft carton with gold foil and selective varnishing. A circular pattern, a medieval gate shape used for the carton cutting and a golden seal refer to tradition, heritage and natural ingredients. The seal and the gate shape appear across the whole product range to express continuity. The folded pack measures 11.5 by 25 centimetres. The compact form allows easy insertion and closing of the product, as well as simple storage, transport and shelf display.

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Designer / Brand: EvanChen Project: Baijiu Tag: Packaging

Chiang Hu

It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression. On the front of the bottle is an elaborate engraving of birds. On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.

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Designer / Brand: ABC Design Communication Project: Food Branding Tag: Packaging

Smoothies

In a world that is constantly on the move and time is pressing, Jean Paul Lab smoothies respond by cycling in six packs full of fun and great flavors. Cyclists become the symbol of freedom. In all seasons they move unconventionally boldly, discovering ways that fill their lives with pleasure, just like the taste hidden in smoothies. It's time to let go and travel to the magical world of flavors of Jean Paul Lab following the routes of pleasure.

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Designer / Brand: Qichao An Project: Drink Packaging Tag: Packaging

Ideamix Lab

Ideamix Lab is a packaging design for a fruit tea beverage series. The series includes three flavors: strawberry black tea, mango jasmine green tea, and green plum green tea. Each flavor is marked by a distinct color, so the three types can be easily distinguished. The front of each container shows geometric fruit graphics that indicate the flavor and carry the brand identity. The drinks contain no additives and no sugar. Each container measures 65 mm in width, 65 mm in depth and 115 mm in height.

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Designer / Brand: Chengdu Fenggu Muchuang Project: Packaging Tag: Packaging

The Drum of Heaven and Earth

The Drum of Heaven and Earth is a jar packaging design for a 25 kg Chinese Baijiu liquor. The form resembles an ancient war drum, inspired by the drums of the Tang Dynasty general Guo Ziyi. Embossed dragons and Pixius, auspicious beasts of Chinese tradition, are joined by calligraphy in a three-dimensional relief that can be felt by hand. Gilding and embossing give the surface a rich texture. The drumsticks on both sides can be used as containers, so the liquor can be shared. The packaging measures 565 by 209 by 742 mm.

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Designer / Brand: Mohsen Koofiani Project: Dessert Drink Packaging Tag: Packaging

Daity Galaxy

It is clear that this package is designed for children. The harmony between designs in different flavors is clear. All have a rhythm with beautiful colors and are designed according to a harmonious pattern, the hair of the characters is pulled up in a different way to focus the eye on the name and type of dessert. In this design, to draw more attention to the packaging, fantasy and childish characters are used, which are executed with the watercolor technique in the illustration part.

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Designer / Brand: Xin GaoWei Project: Mouthwash Packaging Tag: Packaging

Professor Watermelon

Professor Watermelon is a mouthwash packaging design created for young consumers. The bottles are made of a degradable PET material, and the labels are printed on special paper with spot color technology. The large bottle holds 550 ml and has a separate outer cap marked with a capacity scale, so the mouthwash can be measured and poured without direct contact. A smaller bottle of 100 ml is also offered for travel. The small bottle can be refilled from the large bottle and used again. The overall form is simple and compact.

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Designer / Brand: PepsiCo Design and Innovation Project: Beverage Tag: Packaging

Tazo Refresh

Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.

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Designer / Brand: Yang Bo Project: Soda Water Tag: Packaging

Randle

The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for Soda, with the letter A supporting the other three letters, resembles a balancing act, which is interesting and visually conveys the concept of acid base balance.

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Designer / Brand: Xianfeng Wu Project: Tea Packaging Tag: Packaging

Mountain Tea

Mountain Tea is a packaging design for pressed tea cakes. Each tea cake is wrapped like a candy, which makes the tea easier to use and gives a modern look. The wrapping uses environmentally friendly handmade paper, following an older packaging form in a new way. The design holds four independent packages that can be combined into one complete picture on the shelf. The illustration shows tea leaves, tea trees and rare animals of Xishuangbanna in Yunnan, China, where the tea is grown. The package measures 280 by 205 by 70 millimeters.

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Designer / Brand: PepsiCo Design and Innovation Project: Food Packaging Tag: Packaging

Doritos Solid Black 2023

Doritos Solid Black 2023 is a limited edition food packaging design created for a snack brand initiative that supports Black innovators and changemakers. The annual series was expanded into a collaboration platform that highlights Black artists. The artwork was made by Mz. Icar, an anonymous interdisciplinary arts collective composed mainly of Black women. The artwork was then extended into a complete visual identity system, applying its palette and graphics to the packaging, an influencer kit and merchandise. The kit takes a pyramid shape inspired by the brand triangle.

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