Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Designer / Brand: Kang Jiang Project: Gift Box Tag: Packaging

Astronomy

Dr Alva Astronomy is a gift box designed for the Mid-Autumn Festival, a traditional Chinese celebration. The box holds moon cakes and a small projection lamp shaped like a telescope. The telescope is taken out, placed in the observatory section of the box and rotated to project an image of the moon. The design refers to the custom of moon viewing and to the idea of bringing the moon into every household. The gift box is made of cardboard and paper with printing and plexiglass parts, and measures 350 by 350 by 550 millimetres.

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Designer / Brand: TIGER PAN Project: Packaging Tag: Packaging

Shuanghui Rebrand

Shuanghui Rebrand is a packaging design for a cooked ham product sold in China. The redesign keeps the original brand elements and replaces pixelated images with geometric graphics, so the package can be recognized from a distance. Views of the product from different angles and in different combinations are simplified into rounded shapes. Three groups of bright colors separate the different flavors. A clear information layout and a unified series system help shoppers find the desired item quickly. The new brand lettering follows a gentle arc.

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Designer / Brand: Li Jiuzhou Project: Packaging Tag: Packaging

Mid Autumn Festival Gift Tea

Mid Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.

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Designer / Brand: Salvita Bingelyte Project: Packaging Tag: Packaging

Roundooze Chickpea Snack

Roundooze Chickpea Snack is a packaging design for roasted chickpeas. The range covers eight flavours, six sweet and two savoury. Sweet flavours are presented on a black background and savoury flavours on a grey background. A smile taken from the Roundooze logo defines the visual style. Each pouch has die cut windows shaped like eyes and a mouth, so the chickpeas can be seen before purchase. Simple fonts and few colours keep the look light and playful. Each pouch measures 145 mm in width and 210 mm in height.

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Designer / Brand: Chi Forest Project: Functional Beverages Tag: Packaging

Damowang Taurine Energy Drink

DamoWang Taurine Energy Drink is a functional beverage presented in a 250 millilitre iron can. The can measures 65.6 by 91.8 millimetres and is made with high gloss transparent printing on metal. The artwork shows a figure inspired by Chiyou, a warrior of Chinese mythology, together with a thumbs up gesture that suggests strength and confidence. The drink contains ginseng and Chinese wolfberry, traditional herbs used to restore vitality. The familiar metal can is easy to hold and cools quickly.

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Designer / Brand: Linxu Biotech Co.,Ltd. Project: Skincare Packaging Tag: Packaging

TaaSLAB SKINCARE Anti-Aging and Soothing

TaaSlab Anti-Aging and Soothing is a refillable packaging system for skincare products. The outer bottle and cap are made of transparent acrylic, while the inner refill module is made of recyclable polypropylene. Purchasing only the refill core reduces the use of acrylic and extends the life of the packaging. The translucent ring shape recalls the orbit of a planet. The colored refill modules suit different living spaces and moods. The rounded serum bottle is shaped for a comfortable grip and quick refill replacement.

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Designer / Brand: Guohua Pan Project: Grapes Tag: Packaging

Unique Me

Unique Me is a paper carton package designed for fresh grapes. The design is based on the idea that no two people in the world are alike in looks, thoughts, character or gestures. Hand-drawn illustrations give the grapes simple faces, so the fruit is presented as a group of individuals. A fresh color palette and a plain layout support the theme. The fresh fruit market in China is highly competitive and often uses plain photographs of fruit or farm views. Unique Me aims to stand out and to build an emotional link with customers.

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Designer / Brand: John Eresman Project: Vodka Soda Packaging Tag: Packaging

Gradient

Gradient is a packaging design for a mixed pack of vodka soda drinks. The pack holds six sleek 355 millilitre cans with gradually reducing alcohol strengths of 8, 7, 6, 4, 3 and 2 percent by volume. The cans sit in a single line inside the box, and a dot matrix pattern fades from dark to light across the row. An angled perforation opens the box from the stronger end towards the lighter end, so the cans are taken in that order. The layout encourages moderation across an evening. Three flavours are offered: raspberry lemon, cucumber mint and lime.

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Designer / Brand: Pesign Design Project: Smart Packaging Tag: Packaging

Meiyitian

Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers.

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Designer / Brand: Blackandgold Design (Shanghai) Co., Ltd. Project: Beverage Tag: Packaging

Plant Selected

Plant Selected is a packaging design for a range of plant-based drinks. The container is a PET bottle covered with matte film, measuring 60 mm in width, 60 mm in depth and 177 mm in height. Green is used for the soya drink and blue for the oat drink. The product name is set in a large graffiti-style English font, and gold soya beans and oats are integrated into the letters. A fully colored background forms a strong color block on the shelf. Product benefits are placed at the bottom to inform consumers.

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Designer / Brand: DS Glitter Ltd. - Sam Hui & Peter Lei Project: 3D Paper Craft Decoration Tag: Packaging

Year of Tiger

Traditional Chinese New Year lucky banners are one dimension and monotonous, so designers decided to design a special tiger decoration for homes and offices to deliver their warm wishes. They overcame paper construction challenges to make the design three dimensions. They collaborated with a printing company that possesses technical expertise on MGI Jetvarnish 3Ds iFoil printing. The product is printed by FSC certified paper and plant-based ink. The whole set is environment friendly.

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Designer / Brand: PepsiCo Design and Innovation Project: Food Packaging Tag: Packaging

Lay's Smiles Campaign

Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.

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