Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

La Orden del Libertador

Trying to combine the distinct elements that refer to the name of the product, the design reinforces the message that it proposes. It transmits an exciting and intriguing image. The illustration of a defiant condor displaying its wings, denotes the sense of freedom, conjugated with the symmetrical and suggestive medal, added to a background illustration with an imaginary landscape which brings poetry to the design, generate an ideal combination to convey the message wanted. A sober color palette gives it exclusive features and the typographic use remits to a traditional and historical product.

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Pure Icelandic

The design is clean and simple yet has a little bit of flair to it with the lid being cut with irregular holes. The impact that the neat carton provides is pureness and that the product that is kept inside is unspoiled.The lid also arouses curiosity where some might even be tempted to check if they can touch the product through the hole and play around with the twists in them. Clean color pallet with only black, green or pink is in tune with the simplicity and purity of the carton box. The mountain on the packaging also provides a feeling of nature and freshness.

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Pepsi Year of the Pig Ltd Ed

The 2019 Pepsi Year of the Pig limited edition can collection celebrates the holiday with emotional resonance. These hand-crafted illustrations communicate the energy and enthusiasm of the holiday. The 2019 zodiac sign, the pig, symbolizes wealth and good fortune and is featured alongside dynamic elements of Chinese New Year. Each illustration is encompassed by a vibrant heart shape that expresses the idea of “for the love of giving” during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and premiums in BTL sales in China.

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Apes and Humans

The product itself was born from long and persistent journey towards the last evolution of beer when the distillate of beer was purified. It's the last step between beer and high volume spirit. For such a unique product creators needed different solution. From the very beginning the concept of evolution was in mind and inspiration came from Apes theory. Each label design has unique character. It’s really tricky to distinguish whether the character is an ape or a human. To highlight the label additional technologies such as gloss black 3D silkscreen print and metallic prints were chosen.

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7UP Global Brand Refresh

The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.

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7UP Vintage Pack 2018

The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.

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