Day of Design

Wonderlab

Wonderlab, a nutritional beauty brand, "Wonder" is full of imagination, and "Lab" represents rational science, which is consistent with "Op Art" with magical geometric effect. When brands in the market are flaunting fashion labels through the combination of rational science and perceptual imagination, design is used to get rid of the bondage of fashion, so that brand packaging presents an artistic image.

Shengming Shijia

With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity and permanency and the memory of tea-tasting.

Dragon Boat Festival Packaging

It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.The inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.

Flying to the Moon

This Mid-Autumn Flying to the Moon aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added to its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.

Guizhou Moutai Maoyuan Jiu

Wuliang Image