Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Toothpaste Packaging

Kazuo Fukushima Packaging Packaging Thursday, 13 November 2025

Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

Continue reading about Toothpaste Packaging

 
Adrenaline Space Beverage

PepsiCo Design and Innovation Beverage Packaging Wednesday, 12 November 2025

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

Continue reading about Adrenaline Space Beverage

 
Dark Horse Wine Branding and Redesign

Laurent Hainaut Branding and Redesign Packaging Tuesday, 11 November 2025

Dark Horse Wine

Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.

Continue reading about Dark Horse Wine Branding and Redesign

 
Diablo Black Wine Packaging

Ximena Ureta Wine Packaging Packaging Monday, 10 November 2025

Diablo Black

Diablo Black is a wine label created for a Chilean wine from the Maule region. The label presents the Devil as the central figure, expressing a dark, mysterious and sophisticated character. The conical label is offset printed in seven special colors on self-adhesive stock, and it is finished with matt gold foil, stamping and satin UV varnish. Repeated tests were needed to print the colors over the shiny gold foil, so that the face appears between blacks, reds and gold with a burnt look. The design joins wine tradition with a modern brand spirit.

Continue reading about Diablo Black Wine Packaging

 
Time Facial Mask

Jie Yang Facial Mask Packaging Sunday, 9 November 2025

Time

Time is a packaging design created for a moisturizing facial mask. The box opens like a book, so the pages can be turned from the first to the last. The artwork uses a water beast from ancient Chinese mythology and colors taken from the Dunhuang murals. The outer package measures 200 mm long, 110 mm wide and 50 mm thick. Degradable paper is used as the main material. A UV brightening treatment and repeated embossing add contrast to the dark background. The design links traditional culture with a modern cosmetics brand.

Continue reading about Time Facial Mask

 
Wafers Lab Packaging

Dodo Design Co., Ltd. Packaging Packaging Saturday, 8 November 2025

Wafers Lab

Wafers Lab is a packaging design created for a new wafer confection by a pastry brand. The package uses colorful illustrations drawn in a pop art style, showing pastry chefs and animals at work in an imaginary factory. The bright colors suggest the taste of the sweets and help the package attract attention on store shelves. The inside of the package is also illustrated, so the box can be kept and used as a decorative object in a room after the sweets are eaten. The packaging is produced in three sizes.

Continue reading about Wafers Lab Packaging