Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
Discover 1029 award-winning designs tagged Packaging on Day of Design.
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
Made exclusively for Lidl, as a Christmas Limited Edition, AS created the packaging for 1.5lt wine-in-box semi-dry wine, for the client The Wine Barrel. The container was designed to resemble a handbag, with the addition of golden elements to evoke a festive mood and give a sense of luxury. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Guotai Longjiu Zuncang is a packaging design for a high end Chinese baijiu produced in the Chishui River area. The golden central pattern recalls the Chishui River crossing the Yunnan-Guizhou Plateau and a dragon moving through clouds. The ceramic bottle is shaped like an imperial jade seal and is closed by a metal cap from the top. Brocade, a traditional Chinese woven textile, forms the label and recalls the fabric of imperial dragon robes. Hand drawn dragon lines were converted into dot data for the loom. The bottle measures 90 by 90 by 215 millimeters.
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The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
Paranormal is a packaging design for a family of wines presented in Bordeaux and Burgundy bottles. The graphic theme is based on strange and unexplained phenomena, treated with mystery and irony. Detailed digital engravings recall old books of alchemy and ancient codices. The typefaces are drawn with an aged and imprecise look, similar to manual printing. Each label is made of cotton paper with high relief, stamping and varnish strokes. The design is intended to last and to allow new stories for every vintage or grape variety.
Targeting young Chinese women, a premium strawberry milk inspired by Japanese recipes has been launched to evoke nostalgia. Made with 50% raw milk, it offers a perfect balance of sweetness and acidity for those aged 20-39. The product features stylish, portable packaging that leverages Japanese brand trust. Its design, with a white background and realistic strawberry illustrations, aims to provide a serene strawberry field experience, embodying freshness and luxury.
Hangzhou Scenery is a mineral water packaging series based on a glass bottle. The bottle measures 60 mm in width, 60 mm in depth and 210 mm in height, and holds 318 millilitres. The slim shape supports a comfortable grip. Glass is used instead of plastic, so the bottle can be reused and waste is reduced. The labels are produced by heat transfer printing and cover a large area of the glass. The illustrations show landmarks of Hangzhou, China, among them the West Lake, the Grand Canal and the Xixi National Wetland Park.
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Satine Fresh Milk is a limited edition packaging design for a fresh milk product. The container is shaped like a milk can and is made of degradable PE plastic. The graphic form is based on a dragon head surrounded by auspicious clouds and flowers, which are traditional New Year symbols. A hollowing process inspired by traditional window art creates the delicate pattern. After the milk is consumed, the package can be reused by children as a lucky bag for candy, as a night light or as a festival lantern. The reuse options reduce waste and extend the life of festive packaging.
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Lucky Forever Tea is a paper packaging design for Pu-erh tea. The box holds five round tea bags, one for each day of a working week. A mesh compartment inside allows brewing on the go, in the office or during travel. The pull-out paper box is printed and foil stamped. Illustrations in a modern style show traditional auspicious motifs such as cranes, gourds, peonies, magpies, koi fish, lanterns and ingots. The festive design carries wishes for a better future. The aim is to make Pu-erh tea simple and appealing for young consumers.
The agency developed the brand proposition of Sweet victory, summing up the brand benefits perfectly. They crafted a language of triumph. From the strategic verbal identity and narrative, they crafted a playful visual identity, illustrated Grumpy Bums brand mascots and designed product packaging and digital assets. With the brand's core values of wholesomeness, togetherness and no-stress mess the agency developed packaging to be an engaging and fun experience by bringing families together through baking.
T'aom is a packaging design created for a refrigerated fruit juice brand made only from natural ingredients. The brand logo uses quotation marks as a color accent, and images of fresh fruit appear on all products to give the range a unified look. The packaging is planned to reduce waste. A strip cap replaces the aluminum lid, and the eco label separates easily when it touches water, which helps consumers with recycling. The T'aom range covers juice bottles, juice cartons and fruit flavored ice cream bars.
Notoginseng Radix Et Rhizoma is a traditional Chinese medicine with excellent therapeutic effects. The combination of dots in packaging forms a mountain shape, which not only reflects the growth environment of Panax notoginseng powder but also expresses its powdery form. The design of this packaging in black and blue breaks the traditional perception in the industry, making the packaging full of fashion and quality. The packaging of the inner box is arranged and combined to form a landscape painting full of Eastern artistic conception.